/ About me
Hi there! I'm Caio Krüger, an interactive & creative designer and art director based in São Paulo, Brazil. Over 11 years of experience building identities, stories and helping people.
Experience
apr. 2023 — present @ Escola Móbile
We're talking about present now. And things are different for sure! I'm working at a school. A big one, 3500+ students, 900+ employees. And in here I do pretty much everything a designer/art director can imagine. Passports, notebooks, huge banners, maps, t-shirts, big panels, toys, boxes, stickers... you name it. And of course, all the good stuff mentioned in past experiences.
mar. 2022 — feb. 2023 @ Avenue
And that was my farewell to my ad agencies era (at least for now). Avenue is a financial institution, that offers investing and banking accounts (in dollar) for brazilian people. So things are getting more serious now! And I'm doing a lot of key visuals, CRM related stuff, creating and editing videos, motion design for social media and internal marketing. Fun times for sure.
feb. 2021 — mar. 2022 @ F2F Digital
And now I'm back to F2F. How the turn tables... Anyway, this time I was pretty much doing key visuals and big campaigns for bigger clients: Merz Aesthetics (LATAM/Brasil), Ifood and Workana.
aug. 2019 — jan. 2021 @ Innova AATB
Aaand I'm back to Innova once again, after a quick season in Los Angeles working in a gelatto shop (yeah). Did a ton of internal marketing, pitching process presentations, social media and offline stuff.
Worked with some cool brands: Vivo, Saint-Gobain, TNT Energy Drink, Mosaic Fertilizantes, Wine, HCor, Roldão, Iguá Saneamento, Steck and BIC.
jun. 2018 — jan. 2019 @ F2F Digital
Back to F2F, company is growing like crazy, with almost 40 people working there now. I was doing lots of key visuals, HTML5 banners, brandbooks, motion design, all the good stuff.
Worked with: Braskem, Casa Suíça, Deloitte, Exto, Mitre Realty, Harley-Davidson and Multikids.
jun. 2017 — jun. 2018 @ Innova AATB
Innova is this classic ad agency where you can learn a lot of new stuff and work until really late. Here I began to explore a lot more with motion design and people seemed to like it. Nice. Also did lots of key visuals and hotsites.
Worked with some cool clients: Itaúsa, HCor, Wine, PG Advogados, Cummins and Mosaic Fertilizantes.
dec. 2013 — jun. 2017 @ F2F Digital
Started as an intern from 2013 to 2015. Company had around 15 people working when I got there. At the same time, I was studying Advertising/Marketing in college. Then, I got promoted to Designer Jr. At this time I was mostly doing social media.
A few clients: Harley-Davidson, SulAmérica Seguros, Ingresso Rápido, Braskem, Itaú Cultural and Instituto Unibanco.
Have a project in mind?
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